dot / Strategy
dot / Strategy
dot / 06We develop strategies for brand positioning, products, communication, media and growth, providing implementation and management support where needed.
Insight.
Direction. Impact.
01 / Strategic Consulting
Better questions.
Stronger decisions.
01Brand Strategy
We define the brand's market positioning, audience and communication approach.
- Brand positioning
- Audience and market analysis
- Brand architecture
- Brand promise and communication approach
- Brand growth strategy
02Product Strategy
We help develop new products and services aligned with the brand, its audience and market needs.
- Product portfolio and category strategy
- Product positioning
- New product development
- Product launch strategy
- Product benefits and communication approach
03Communication Strategy
We plan what a brand says, who it speaks to, which channels it uses and how it communicates.
- Communication strategy
- Campaign strategy
- Content strategy
- Social media strategy
- Influencer communication
- PR and brand communication
04Media Planning & Buying
We plan and manage media investment in line with the brand's objectives.
- Media strategy
- Digital media planning
- Media buying
- Meta and Google advertising
- Influencer media planning
- Outdoor advertising
- Budget and campaign planning
- Performance monitoring and optimisation
05Events & Brand Experience
We plan and manage events and experiences that bring brands into physical contact with their audiences.
- Event strategy
- Launch events
- Brand experiences
- Influencer events
- Workshops and private events
- Pop-ups and activations
- Event communication
- Production coordination
06Business & Brand Development
We help brands evaluate new customer, partnership and growth opportunities.
- New customer acquisition
- Collaborations and partnerships
- New channel and market opportunities
- Campaign and project development
- Brand growth planning
d'muem
02 / A specialist perspective
Cosmetics Brand Consulting
We connect brand and product strategy with product development, packaging, manufacturing, communication and regulatory processes for cosmetics brands.
01Product & Ingredient Consulting
We work with specialist Mehtap Aydın Arslan on cosmetics ingredients and product development.
- Product portfolio and category review
- Active ingredient review
- Ingredient and INCI review
- Defining product benefits
- Reviewing product claims
- Technical guidance during product development
02Regulatory Consulting
With Mehtap Aydın Arslan's expertise, we provide technical consulting to support the development and market launch of products in accordance with applicable cosmetics regulations.
- Cosmetics regulatory compliance review
- Product notification processes
- Technical documentation processes
- Product Information File processes
- Coordination of safety assessment processes
- Technical review of product claims
- Guidance on regulatory requirements
- Preparation for inspections
03Packaging & Labelling
At dot, we manage packaging and labelling in line with the product's brand positioning and technical requirements.
- Bottle and packaging selection
- Packaging format and product presentation
- Packaging design
- Label design and content placement
- Packaging manufacturer and supplier guidance
- Coordination of packaging development
04Manufacturing Process
We provide guidance and coordination to support product development with suitable manufacturers and partners.
- Manufacturer and laboratory research
- Manufacturer guidance
- Sample tracking
- Product development coordination
- Communication with manufacturers and suppliers
- Production tracking
Enzym Cosmetics
An end-to-end approach
Building a Cosmetics Brand
We plan and manage a new cosmetics brand's strategy, product, ingredients, packaging, manufacturing, regulation, identity, communication, media and launch as a connected process.
01Strategy02Product03Ingredients04Packaging05Manufacturing06Regulation07Brand08Communication09Media10Launch
Let’s talk about your brand